McDonald’s is one of the largest and most successful fast-food chains in the world. The company was founded in 1940 by Richard and Maurice McDonald in San Bernardino, California. The McDonald brothers were entrepreneurs who wanted to create a new type of restaurant that would serve high-quality food quickly and efficiently.
In 1948, the McDonald brothers closed their restaurant for a complete overhaul. They decided to streamline their menu and focus on a few key items. They also redesigned their kitchen to make it more efficient. They eliminated the use of plates and cutlery and began using disposable packaging, such as paper cups and bags.
The new restaurant opened in 1948, and it was an immediate success. The McDonald brothers’ new restaurant was based on the “Speedee Service System,” which was a concept they had developed to serve high-quality food quickly and efficiently. The restaurant served only hamburgers, cheeseburgers, fries, milkshakes, and soft drinks. They also introduced the “Speedee” mascot, which became the company’s first logo.
The McDonald brothers’ innovative approach to fast food quickly caught the attention of Ray Kroc, a milkshake machine salesman who was impressed with their efficiency and profitability. In 1954, Kroc convinced the McDonald brothers to let him franchise their concept.
Kroc opened his first McDonald’s franchise in Des Plaines, Illinois, on April 15th, 1955. The franchise was an immediate success, and Kroc quickly began expanding the business. In 1961, Kroc bought the McDonald brothers’ share of the company for $2.7 million.
Today, McDonald’s is a global brand with over 38,000 locations in more than 100 countries. The company’s success is due in part to its commitment to quality, value, and convenience. The company’s menu has expanded to include a variety of items, but its core products, such as the Big Mac and fries, remain unchanged.
References:
https://corporate.mcdonalds.com/corpmcd/our-company/who-we-are/our-history.html
